I recommend an interesting conference on Word of Mouth Communications in London on 1 December 2006. Speakers include Mark Borkowski and Andy Green. ‘If you are not managing your word of mouth, you are not managing your communications.’
This approach provides a healthy perspective on blogs… The purpose isn’t blogging, it’s communications. Simon Collister gives the blogger’s perspective at the conference.
You can book through Don’t Panic.
PR Studies 
Great to see Simon up there. Not too sure about Borkowski though. He doesn’t allow comments or trackbacks on his own blog.
http://www.borkowski.co.uk/liquidsoap/
Stephen, Mark had to close trackbacks because of the amount of spam that his blog attracted. At one point we had to clean 497k comments and links to cheap online sex gambling and drug peddlers. It is a shame that the idiots spoilt it for the genuine “souls”. His comment section will reopen when the blog moves to its new home. The current Sons of Barnum blog which you link to is an information resource on the old Hollywood “stuntsters”
Well, there you go! Anyway, as Richard’s post says I’ll be putting the social media/bloggers perspective in my short slot – no problem. đŸ˜‰
From what I gather Mark will be discussing the more traditional w-o-m stunts which have/should have always been part of PR.
PA to MB: Thanks for the clear up. You should move the blog from MovableType (the platform it’s on now) to WordPress. Much better and no spam problems at all.
Thanks for the suggestion, we are placing his blog on a more contemporary platform.
I would attend this, but i’m going to the New PR Conference tomorrow and there’s only so many times in a fortnight I can get up at 4:30am in the morning, and go to London at my company’s expense rather than go into work.