People are working away on articles for the print publication, Behind the Spin. So it was only a matter of time that someone would go ‘open source’ and turn it into a public discussion.
That someone is Stephen. One moment ago he was a PR student; now he’s a PR consultant – but one smart enough to know that he still has more to learn (don’t we all). Please add to the debate (I won’t, because I get to edit the article before publication).