I picked on a couple of news releases to show as examples in a lecture this morning. (This was unrehearsed and unscripted as news is unpredictable).
I couldn’t disguise my dismay at this announcement. How can anyone present an agreement signed on 19 January as news today (31 January)? News about China is topical, so I had hopes. But it’s old news. It’s dead. Done and dusted.
Contrast it with this example of live press office work from the Maritime and Coastguard agency. Two ships had collided in the English Channel overnight and both crews were removed to safety. Imagine working through the night to verify the facts of the story (the names of the ships, the numbers of crew), under pressure from rolling news and in the knowledge of the communications mistakes made following the West Virginia mine accident. Impressive work.