Hotwire PR is advertising in Media Guardian today for applicants for its 2006 graduate programme to work in technology public relations. Application forms are available from firstname.lastname@example.org. Deadline is 24 February; the assessment day is Saturday 11 March.
Technology PR is now rediscovering the buzz following the dot com crash of 2000, and it’s also the sector in which public relations has its most spectacular and high profile successes. You couldn’t name two higher profile brands than Microsoft and Google: note how they both built their businesses with great PR, not on conventional advertising. (Read Ries & Ries for more on this argument.)