It's a minor and meaningless achievement, but one I'd been edging close to for some time.
I've just achieved average daily page views of 100 over the seven year life of this blog.
The absolute numbers are small – and unimportant to me – but the average is pleasing and the movement is still in the right direction.
There may be some lessons here for newcomers in building a presence despite infrequent posting, so here's my analysis:
- Much of my traffic comes from searches, so having an archive of searchable content helps.
- If I was keen to build traffic further, I would write more on popular search terms: 'meaning of PR', 'PR dissertation' etc.
- Being around for a long time (and from back when PR blogs were a rarity) means I'm well connected in terms of inbound links. My Google PageRank has been as high as 6, but is still a respectable 5.
- I'm spreading myself across a number of blogs, but have kept the content focused on this one. Though it's not a scholarly place, I do focus on the study of public relations, from an educator's and a student perspective.
- The first few weeks of a blog are easy and exciting, with visitor numbers doubling again and again. But it's hard to sustain the momentum so bloggers need to plan for the different phases they will go through.