Ted Baker – another PR success story

7 Oct

The cutting’s old – but the song remains the same. Ray Kelvin, the boss of Ted Baker, was interviewed for Jeff Randall’s Weekend Business today; he ascribed the clothing brand’s success to ‘limited use of PR – and no advertising or marketing.’

It’s an interesting one, because most case studies that support the central thesis in The Fall of Advertising and the Rise of PR are drawn from technology or publishing.

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