Ted Baker – another PR success story

7 Oct

The cutting’s old – but the song remains the same. Ray Kelvin, the boss of Ted Baker, was interviewed for Jeff Randall’s Weekend Business today; he ascribed the clothing brand’s success to ‘limited use of PR – and no advertising or marketing.’

It’s an interesting one, because most case studies that support the central thesis in The Fall of Advertising and the Rise of PR are drawn from technology or publishing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: