Serious, substantial studies

1 May

Only two years ago, I found that celebrity endorsement was a fashionable topic for undergraduate dissertations. It’s an important subject, but difficult to turn into a valuable academic study and unlikely to impress potential employers.

This year’s topics are more substantial. Here are a few that I’ve been assessing:

  • The impact of RSS on media relations
  • A study into the effectiveness of two recent anti-smoking campaigns
  • The role of public relations in promoting start-up businesses
  • The value of a PR education in career development terms
  • Is there another glass ceiling, preventing young men from applying to study PR?
  • A study into how PR consultancies use their websites to recruit graduates
  • A study into the connection between the communications audit and PR strategy

It’s too easy to sound like the old shepherd in Shakespeare’s The Winter’s Tale…

I would there were no age between sixteen and three-and-twenty, or that youth would sleep out the rest; for there is nothing in the between but getting wenches with child, wronging the ancientry, stealing, fighting.

… So I’m happy to give this generic praise to our final year students, and to offer thanks to those of you who contributed ideas (knowingly or unknowingly), and completed questionnaires to help with this process.

One Response to “Serious, substantial studies”

  1. Ellee Seymour 03/05/2006 at 2:55 pm #

    You still have to be creative and one step ahead at the end of the day, that’s why Twiggy did it for M&S, not RSS feeds.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: