Brand on the run

26 Nov

Big marketing’s under fire (for being irritating, ineffective and expensive). Yet the industry appears to have an aggressive champion in the form of a new professor of marketing at Oxford University. According to Media Guardian, he has hit back at the attacks on traditional brand-building marketing by saying:

The idea that advertising is dead – that’s all pretty much crap.

Great use of language from the L’Oreal chair of marketing.

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