Tag Archives: #ThisWeekinPR

Not working

26 Oct

I’m running the #prstudent #bestPRblogs contest for a fifth year. This time it’s at PR Place, and selections appear each Friday.

There are some confident and experienced student bloggers posting most weeks. I’m loving the quality of the content they’re producing, but I’m also aware that it may be daunting for novices. How to join? What’s blogging?¬†What to write about?

So as a learning device, I’m not about to tell you what you should do. I’ll let you work out what not to do.

What’s wrong with this (apparently genuine) Twitter profile pictured here?

Of course you know. No picture, no credible bio, no followers, no tweets of any substance. Would you follow this person? Me neither. It looks like the least successful bot ever created.

Am I being unfair? Sofia may be a real person, wisely using her Twitter presence to lurk while she works out the answers to what, when, why. That could make sense, but the clock is ticking and it’s been six months…

So you can work out from here how to get started.

  • You need an integrated approach to your personal brand across social media (and are allowed to separate out personal from professional networks)
  • You need to give people a reason to follow you
  • You need to think through your approach to content, conversations and curation (your sharing of others’ content)
  • Your goal should be to build your professional network and establish a credible personal brand

You don’t have to blog (unless it’s a requirement for assessment on your course). There are alternatives to owning your own property (you can ‘rent’ on LinkedIn or Medium).

I’ve noticed a fashion for building personal sites using Wix. This works for some, but I find that it’s not always possible to subscribe to Wix sites using RSS (you see, I’m old-fashioned). What that means is that your content is harder to find and follow.

There’s an easy answer to that, suggested above. If you’ve integrated your social media accounts, you should share your latest posts using the #prstudent hash tag. That way I (and others) can find you.

Though I’ve described #bestPRblogs as a contest, in reality it’s a community. A community of learners who are supplementing their studies by developing their voice, building a network, and learning. What more could you ask of a public relations student?

You’ve probably noticed that I rarely post to this blog. So I’m not exactly practising what I preach. Good point: you don’t only have to aspire to be as good as those teaching you, you should aspire to go beyond them. To use their experience as a springboard for greater things.

I’m ambitious for you, not for me. I want you to gain a face, to find a voice, to build a network and to pursue a fulfilling career. I want you to know what not to do.