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Sorrell on Keynes and Friedman

30 Oct

Heard in an interview on the Radio 4 Today Programme this morning, and taken from today’s WPP results release:

"the revival of Keynesian economic policy and eclipse of Friedmanite monetarism, along with state-directed capitalism, have pumped and will pump massive amounts of liquidity into the system."

I read this out in a lecture to final year PR students this morning, and I’m offering a prize for anyone who can come and explain what Sir Martin Sorrell means. No takers yet (but I’ve been busy meeting students all day so far.)

UPDATE: No one has come forward to claim the prize (one student says there were too many long words!). By the way, I did understand the point Sorrell was making and wasn’t singling this out as an example of impenetrable jargon. Just as a genuine challenge to students seeking to understand the complexities of what’s going on in the world of business.