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How to lose friends and forget people

28 Nov

Research by MSN shows that we’re careless about keeping friends. It’s clever, creative PR and it’s reported in The Mirror and The Times.

Not at all coy

19 Oct

What is it with Yorkshirewomen? Hard on the heels of Calendar Girls comes this story in the Sunday Telegraph.

It tells how Yorkshire businesswoman Liz Paul persuaded venture capitalists and high street retailer Boots to back a sex aid for women, Vielle.

Paul is a graduate of Leeds Polytechnic (now Leeds Metropolitan University).

Good to gossip

14 Oct

Gossip is the talking point of a tea brand, Quickbrew. So, we’ve been surveyed on our attitudes to gossip with predictable results (reported by Ananova).

The argument from evolutionary psychology runs like this. Just as we need to learn the news so that we can judge where a threat to our survival (eg war, flood, famine) is coming from, so we use gossip as a form of community bonding. It really is good to moan about the boss around the coffee machine. Here‘s the Quickbrew feature article.

Addicted to text

6 Oct

My delegates today were unimpressed when I cited Segway as a case study demonstrating that brilliant PR may not be enough (see entry on October 3).

But they had all heard news reports arising from this timely and well-targeted release from the Priory clinic. (Note the release date of Sunday). The resulting news coverage was widespread (eg The Sun, The Independent, The Telegraph, The BBC).

Why does this news release work? It’s timely (Sunday for Monday); it’s surprising (coming from people we would assume to be discreet); and it’s always healthy to feel sorry for celebrities (some of whom are treated for their addictions at the Priory).

And now for yesterday’s news

3 Oct

A well-conceived survey by Encyclopaedia Britannica made it onto the headline news on BBC Radio yesterday, and into this Telegraph report.

It works because the survey was sure to throw up ignorance of art, and we were sure to feel guilty about this. Editors – even on the upmarket Radio 4 Today programme – would see it as an interesting news item.