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A week in the life

27 Jan

Increasingly it seems that education never sleeps. Particularly if there's an educational aspect to one's presence on social media.

I'm not complaining: it's a privilege to teach and I'm fortunate to be busy. Here are some things I'm looking forward to over the next seven days:

  • Teaching on a CIPR Diploma course in Bulgaria (Saturday and Sunday)
  • Teaching public relations to second year business, marketing and journalism students (Monday)
  • Moderating a batch of Diploma scripts and some MA PR Writing assignments (Tuesday)
  • Starting delivery of a new, experimental Public Relations and New Media module (Wednesday)
  • Giving positive feedback to returning CIPR Diploma students and first year PR students (Thursday)
  • Planning a paper for the International History of Public Relations conference
  • Discussing a proposed chapter for a textbook
  • Designing new social media modules for a revamped Sport Marketing course
  • Giving feedback to dissertation students
  • Hunting out more stories for our subject group blog
  • Attending the CIPR networking event on Thursday
  • Editing new stories for Behind the Spin
  • Keeping up with RSS, Twitter, blogs, news, email and books (last, not least)

We all fall short of our highest expectations, and I'm sure I'll slip up and forget some things I should be doing, but I like to keep my eye on the goal. If I can put it in one word, I aim to be encouraging.

Guest lecture series: all welcome

15 Oct

Here are the remaining talks in our autumn public lecture series 2010, open to students and visitors.

Lectures are 5-6pm in Lecture Theatre A, Rose Bowl, Leeds Metropolitan University, LS1 3HB.

'Getting a coherent social media strategy off the ground'
Dominic Burch, Head of Corporate Communications, Asda (Wal-Mart UK)
Monday 18 October

'Future proof PR'
Paul Matthews, Corporate Media Relations Manager, Unilever plc
Monday 1 November

'PR in the boardroom'
Victoria Tomlinson, Chief Executive, Northern Lights
Monday 15 November

'PR in a changing world'
Justin McKeown, Regional Director, Grayling
Monday 29 November

'PR through the looking glass'
Rob Pittam, BBC Business Correspondent delivering the Claire Mascall Award Lecture
Monday 6 December 

PR: a manifesto for change

5 Apr

David Phillips – author, consultant, academic and Fellow of the Institute of Public Relations – has built on news of the departure of the institute's director general Colin Farrington to issue an impassioned call for change within the UK's membership body for public relations practitioners.

As ever with David, there's much that's brilliant and far-sighted here, but I fear that his piece sets so many hares running that it won't amount to a clear manifesto for action.

So, to keep things simple, here are two action points that I had previously kept private, but will now air in public.

  • We need a UK forum for public relations educators and researchers. It could have been the CIPR's Education and Skills sectoral group, but this was taken in an entirely different direction. The CIPR's choice is either to facilitate this group under its wing, or to allow this group to operate independently (in the model of the Academy of Marketing or the US Institute for Public Relations).
  • University course approvals are a mess. There are CIPR-approved courses that are no longer recruiting, and well-established courses that are not approved. Public relations education at university level is at risk because changes in higher education funding pose particular problems for the 'new' teaching universities with their PR degree programmes. For the sake of the students and for the reputation and distinctiveness of the 'profession', the CIPR either needs to grasp this nettle or resign from its self-appointed role as an arbiter of educational quality.