Here’s a list of clever-sounding (and often new) terms that are all more or less synonyms for public relations. How many more have I missed?
- Content marketing
- Inbound marketing
- Internal marketing
- Native advertising
- Permission marketing (from the book by Seth Godin)
- Punk marketing (from the book by Richard Laermer and Mark Simmons)
- Relationship marketing
- Search marketing
- Social marketing
Does this matter? Only that it’s ironic that when marketing and advertising are rapidly reinventing themselves in the image of public relations, PR practitioners so often reveal a lack of confidence in what they’re doing.