Spot the difference

3 Nov

Here’s a list of clever-sounding (and often new) terms that are all more or less synonyms for public relations. How many more have I missed?

  • Content marketing
  • Inbound marketing
  • Internal marketing
  • Native advertising
  • Permission marketing (from the book by Seth Godin)
  • Punk marketing (from the book by Richard Laermer and Mark Simmons)
  • Relationship marketing
  • Search marketing
  • Social marketing

Does this matter? Only that it’s ironic that when marketing and advertising are rapidly reinventing themselves in the image of public relations, PR practitioners so often reveal a lack of confidence in what they’re doing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: