Spot the difference

3 Nov

Here’s a list of clever-sounding (and often new) terms that are all more or less synonyms for public relations. How many more have I missed?

  • Content marketing
  • Inbound marketing
  • Internal marketing
  • Native advertising
  • Permission marketing (from the book by Seth Godin)
  • Punk marketing (from the book by Richard Laermer and Mark Simmons)
  • Relationship marketing
  • Search marketing
  • Social marketing

Does this matter? Only that it’s ironic that when marketing and advertising are rapidly reinventing themselves in the image of public relations, PR practitioners so often reveal a lack of confidence in what they’re doing.

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