Spot the difference

Here’s a list of clever-sounding (and often new) terms that are all more or less synonyms for public relations. How many more have I missed?

• Content marketing
• Inbound marketing
• Internal marketing
• Native advertising
• Permission marketing (from the book by Seth Godin)
• Punk marketing (from the book by Richard Laermer and Mark Simmons)
• Relationship marketing
• Search marketing
• Social marketing

Does this matter? Only that it’s ironic that when marketing and advertising are rapidly reinventing themselves in the image of public relations, PR practitioners so often reveal a lack of confidence in what they’re doing.