So what does the future hold? I firmly believe a new kind of agency that is built for the social media economy can thrive, where everything starts with social, but the experience backing that up in each individual adds another dimension. Disruption of the agency model as we know it.
It used to be that public relations was the pipeline to the public, but now that’s no longer true. So the role of PR now has to become more strategic. It has to evolve and has to take centre stage at a more strategic, and senior level.
Steve Earl and Stephen Waddington probably share this thinking. Last year they resigned from leadership roles within a mid-sized consultancy and are now in senior roles in different international consultancies.
To me, this suggests that boutique public relations businesses can thrive if they find their niche, but mid-sized businesses might be squeezed between the specialists and the large international networks.
I’m sure I’ll return to this theme because it interests me – but my blog’s theme is public relations education. For many of the same reasons, education is also ripe for disruption. That’s what I want to explore here.