Why Sundays are still special (in PR)

On the face of it, there's nothing special about a Sunday. It's just another shopping day; just another day of professional sport.

Sunday is a religious holiday for just one of the world's three great monotheistic religions – and in this part of the world only a minority attend church regularly.

Yet a Sunday is still valuable as a punctuation mark in a busy, monotonous week. It's a pause; a semi-colon (like that).

When PR people were primarily media relations advisers, the better practitioners knew the value of announcing news on a Sunday. The 'Sunday-for-Monday' story was well-established practice, since Monday's newspapers are being produced from quiet newsrooms today and there's less competition for space in a Monday paper.

Something similar is going on in the blogosphere. It's a quiet day, so a good time to get noticed (or to get ahead of the pack by preparing for the week ahead).

Here are three blog posts I've noticed today. What's more, they're all reflections on milestones in life from three different ages of man (and woman). Leading with the youngest first:

• Jazz Chappell has life ahead of her, and I hope to help not hinder by highlighting her exceptional early promise.
• Wayne Burdett is in a tougher place having graduated in a recession and during a period of public spending cuts. He's charting his challenges in finding worthwhile work and I hope the process of blogging will help (it should be cathartic, at least).
• Shonali Burke wishes herself a happy birthday and provides a photo gallery of her serene-looking progress through life.

(I've not met any of these three, but feel I'm getting to know them through social media).