Students are about to graduate with record debts and into a challenging jobs market. I fear many will be unprepared for the challenges ahead. Why?
Bill Sledzik and Todd Defren have been offering some overdue tough love to a millennial generation that has had it easy up to now and which has a strong sense of entitlement and of their abilities. Yet as Sledzik writes:
"Everyone isn’t above average in all they do. And in real life, only the winner gets the trophy."
So is it a hopeless situation? Not at all.
Then there's the comparison with others. Journalism graduates, say. Note how this advice (8 things college journalists should do before they graduate) is applicable to PR graduates. To summarise:
- Create an online portfolio
- Get a new wardrobe (this is less applicable to PR graduates, in my experience)
- Clean up your social media profiles
- Talk to your professors (we have networks too)
- Band together
- Have a plan B
Here's a prediction. Whatever the outcome of the election, there will be fewer places at university and the fees students pay will be very much higher in future. You'll soon be looking back on a golden age of carefree and low-cost living. If it can also help you to a good graduate job then you'll be well placed.