'I can't find any work experience'. It's a familiar cry from PR students and my response today was unsympathetic.
If a seven year old boy can make news headlines and ludicrously overshoot his modest fundraising target, then surely PR professionals (or PR students) should feel under pressure to do better.
There's a serious point here. The other PR star of this week was Apple Computer boss Steve Jobs for the sheer attention he gained unveiling the iPad yesterday.
Boys do it. Bosses do it. Even educated interns do it. Let's do it. Let's do PR. (With apologies to Cole Porter).