Malcolm Gladwell dissected the power of social contagion in The Tipping Point. Other researchers and writers have subsequently explored the power of connectedness (such as Mark Earls with Herd).
Now there's buzz around the latest contribution to this field: Connected, soon to be published in the UK.
In the Observer magazine, Simon Garfield profiles the book's author, Harvard professor Dr Nicholas Christakis: Are your friends making you fat? It's a beguilingly simple idea: that we can 'catch' obesity from our friends.
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It makes perfect sense. When I am with people who have money to burn, I naturally spend more money than normal. The age-old adage, you are who you surround yourself with, proves to be true in a number of settings.
It makes perfect sense. When I am with people who have money to burn, I naturally spend more money than normal. The age-old adage, you are who you surround yourself with, proves to be true in a number of settings.