PR and the media (latest from the US)

13 Jul

Here are three observations on contemporary public relations from a media perspective (most positive first):

  1. The Power and the Story: Michael Wolff's analysis in Vanity Fair of President Obama's powerful media operation. (Note the difference in style between a magazine and a blog: there's a 76-word sentence containing no fewer than nine commas here. But don't let that put you off reading this elegant article.)
  2. Spinning the Web: PR in Silicon Valley: New York Times business section (and note Richard Edelman's scathing reaction to this exercise in self-promotion).
  3. PR Girls Who Don't Know Where Darfur Is Bask in Bruno Press Blitz: New York Times fashion section (via PROpenMic). Nuff said, probably, though there's already a tribute blog – Hot Twin PR

What are we to make of this? In brief, it shows the problem of simplifying an activity that spans political and technology communications and also includes celebrity publicity. But I suspect it also shows something of an east coast, west coast divide in the US. Here in the UK, Max Clifford, Matthew Freud, Alan Parker and Roland Rudd all work in London (see post below) – a political, financial and media hub.

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