Blurring boundaries in media

13 Jul

The Guardian's annual list of media influentials has been published today. It's increasingly hard to define the media because of convergence (Google, Apple and Huffington Post people are prominent, as is politician David Cameron); national boundaries are also blurring (see above) and public relations remains in the shadows – though just as prominent as marketing and advertising in this list.

PR practitioners within the top 100 include Max Clifford (at 65), Matthew Freud (74), Alan Parker (82) and Roland Rudd (92). 

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