I often feel the debate on the professional status of PR misses the point when law or medicine are chosen for comparison. Public relations is a management discipline – and there's no formal profession guiding and governing general business managers either. (The argument has never been better crystallised than in a chapter heading in Morris and Goldsworthy's latest book on PR: 'Professional, but never a profession'.)
But what's this? Harvard MBA graduating students introducing a 'values agenda' and proposing they should work not only to maximise profit but 'serve the greater good'.
Youthful idealism or a timely new look at the purpose of business in the post-boom years? Or simply a tribute to the growing PR skills of tomorrow's managers?
Link via PROPenMic.