A guide to Twitter for PR

30 Jan

Much of the current chatter about Twitter lacks persective: it's like a running commentary on a child's first steps. But Drew B's Guide to Twitter is practical and intellectual too – it's started a discussion about whether this is primarily a broadcast or a messaging system. Useful and interesting.

3 Responses to “A guide to Twitter for PR”

  1. Gareth Thompson 10/02/2009 at 10:23 am #

    Hurrah! Well said.
    Yes, the coverage is getting ridiculous.
    Twitter hype has spread like a contagion across old media, ending up with the Saturday Telegraph (of all places) getting all digitally worked up about it on 7 Feb. The sight of a cover story in the Telegraph getting down with the digital kids is surely the peak of the Twitter hype market?
    Despite the low content of many features appearing, as a technology story, Twitter has everything needed for news and feature penetration. Twitter articles combine the idea that you can get an inside track on celebrities with a new web phenomena that the young get but that needs old media to explain to the rest of us!

  2. Gareth Thompson 10/02/2009 at 10:25 am #

    Hurrah! Well said.
    Yes, the coverage is getting ridiculous.
    Twitter hype has spread like a contagion across old media, ending up with the Saturday Telegraph (of all places) getting all digitally worked up about it on 7 Feb. The sight of a cover story in the Telegraph getting down with the digital kids is surely the peak of the Twitter hype market?
    Despite the low content of many features appearing, as a technology story, Twitter has everything needed for news and feature penetration. Twitter articles combine the idea that you can get an inside track on celebrities with a new web phenomena that the young get but that needs old media to explain to the rest of us!

  3. Emma Long 19/02/2009 at 10:31 pm #

    Richard,
    I thought you would be one of the first to sign up to the latest technology hype.
    Admittedly I am still getting to grips with the twitter way of life but have heard many positive things so far. By ‘following’ known journalists you are able to see what stories they are currently working on allowing you to offer your clients assistance if need by. I was hearing just this morning how someone had secured a BBC breakfast interview simply through twitter.
    For me the jury is still out but I am not ready to fly away from the latest buzz just yet.

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