The day started with a wake up call from Tom Murphy: of course things are changing – but don’t believe the hype. RSS is a great tool, but it’s only been adopted by 11 per cent of Internet users.
The challenge is how to deal with information overload and multiple communications channels. Social media is just another set of tools.
PR Studies 
Correction: 11% of the market KNOWS they’re using RSS. RSS is EVERYWHERE, and whether you know it or not, if you’re reading online content, or getting it delivered to you by email, etc., RSS is probably involved.