Community, not technology

5 Dec

Don’t get hung up on the technology, said Edelman’s Marshall Manson. The issue is about community (or tribes as Seth Godin puts it). It could be a knitting community or a war game community. The key is relationships and shared problem solving.

But technology drives group forming around shared interests. We need to rehumanise communication: by being authentic, transparent, and personal.

2 Responses to “Community, not technology”

  1. Richard Millington 05/12/2008 at 11:57 am #

    So, so, true.
    It’s great to know that Edelman, perhaps above any other agency, recognise this.

  2. David Phillips 05/12/2008 at 12:53 pm #

    I loved the way you picked up Tribes. Just slipped it in alongside Publics, Stakeholders, Social Segments and User generated groups.

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