Robert French has started an important discussion at PROpenMic. What does the financial crisis mean for me, for students and for the PR business? I’ve posted my thoughts there but will summarise them here:
- For educators. Recognise that we’re aiming at a moving target and don’t make teaching too formulaic. This may disconcert some students (‘why are you asking me these questions and not giving me the answers’) but it’s a necessary preparation for an uncertain world.
- For students. Recognise that your parents’ generation doesn’t have all the answers and hasn’t got everything right (baby boom turns to bust). Be angry about this – but channel your anger into a determination to help make a better world.
- For the PR business. Expect clients and budgets to vanish for some of your frothier services. This is no bad thing for the reputation of PR since the core service of corporate communications will grow in importance as organisations seek to reconnect with key stakeholders and reestablish their legitimacy.