There’s no news in something predictable and expected (‘dog bites man’). So seek out the alternative (‘is it new or is it surprising?’ I was once asked when phoning the Telegraph’s environment correspondent with some PR story or other).
Don’t be too impressed, because I’ve selected this example to quote. But I’m asking a colleague with extensive market research experience to look at the following anomaly. Having assessed 180 students on their paid year placements, I find that the area in which they gained highest marks was that element influenced by employer feedback. Employers consistently rated our students a whole grade higher than my university colleagues did.
I mean to research this further to explain this apparent anomaly. Not that I’m complaining: I prefer it this way round. ‘Student skills shock bosses’: just don’t leap to conclusions.