Those who can remember the ‘PR Weak’ taunts of a previous satirical blog and the welcome given to PR Business, a short-lived competitor, should acknowledge the recent improvements to our weekly trade paper.
Here are some of them. The industry sector focus (on technology, healthcare etc) – though the paper still has a blind spot when it comes to education and training; the improved features (there’s a grown-up debate on the future of PR in the current issue); the weekly interview-based profile of a prominent practitioner; the availability of news via RSS; but above all the recent news scoops around the 10 Downing Street communications team. This has culminated in a piece by editor Danny Rogers in today’s Media Guardian.
Here’s another blind spot: the paper could do a much better job of covering notable new books. I’m not asking for academic book reviews, please, but some intelligent coverage of, say, Mark Borkowski’s new book on the history of Hollywood publicity.
Richard, I think your missing the most important thing- of late, PR week have ‘broken’ a number of stories that have been later picked up by the broad sheets.
I have to agree. It’s taking more than ten minutes to read now. The recent re-design of the opinion pages appears to sideline Ian Monk, which has got to be a good thing as the stereotypical ex-hack black and white commentary he often offers seems increasingly out of place with the rest of the mag.