Freeconomics: having your free lunch and eating it

Wired editor and The Long Tail author Chris Anderson has a new book coming out. It addresses the paradox of free market capitalism in the internet age: that to make money, products and services will often have to be offered for free (think of Google). The book is trailed in a long interview-based feature in The Guardian (free registration), that doesn’t shy from turning to another paradox: will the book be given away for free?