Magazine 2.0

31 Mar

BehindthespinNow, after a short hiatus, we’re publishing Behind the Spin magazine. Please take a look, leave a comment, help spread the word – and consider writing for us. There’s a forward features list and the online format means we can update more frequently than this. I’m also keen to appoint a news editor.

Print isn’t dead. (We aim to produce an annual print publication derived from the best of the online magazine.) But the WordPress magazine format we’ve chosen (‘blogazine’) has the advantage of speed, reduced costs, global reach, automatic archiving and Google indexing for authors’ names and keywords. The format also allows for an ongoing discussion that was never possible in an infrequent magazine.

I’d welcome your ideas (a good suggestion I’ve received is to establish a network of international contributors). We can get bigger and better but that we’ve made this start is entirely thanks to a team of volunteers: writers, photographers, editors and, above all, our website developer Simon Wakeman.

11 Responses to “Magazine 2.0”

  1. Stephen Davies 31/03/2008 at 12:49 pm #

    Built using WordPress too. Subscribed.

  2. Stephen Davies 31/03/2008 at 12:53 pm #

    Just noticed in Bloglines it says every entry is ‘posted by Simon Wakeman’. You might want to change Simon’s name to ‘admin’ or ‘Behind the Spin’ in the admin area.
    Unless Simon did write and publish all those excellent articles. 🙂

  3. Simon Wakeman 31/03/2008 at 1:49 pm #

    Good point Stephen – I’ll fix that now!
    I wish I could claim to be responsible for all the quality content on the site – but I’m just the techie on this one!

  4. Ellee 31/03/2008 at 7:49 pm #

    I shall be posting about this tomorrow with my article.

  5. Bruno Amaral 01/04/2008 at 1:57 pm #

    I have prepared a post about the magazine for tomorrow.
    Not sure, but it might be interesting to have Author Pages for the contributors. With a small profile and Bio.
    Also, I will keep a small rss widget for Behind the Spin on my blog. At least for a few days, to see if it gets a good reader base from Portugal.

  6. Richard Bailey 01/04/2008 at 3:56 pm #

    Bruno – I’d be happy with a reasonable response from the UK to begin with, but I welcome your interest.
    I have you in mind for one of our international correspondents: could you contribute a ‘Letter from Lisbon’ every few months (focusing on PR education or the PR industry from a Portuguese perspective)?

  7. Bruno Amaral 01/04/2008 at 11:04 pm #

    Thank you, it will be a pleasure to contribute to the magazine. 🙂

  8. Anderson Lima 04/04/2008 at 1:25 am #

    Hi Richard,
    it’s a great idea and I would like to help you if I can, or if you’re happy with it. Let me know please.

  9. Richard Bailey 04/04/2008 at 8:11 am #

    The topic should really come from you – but I’d welcome a summary of the PR vs SEO debate you presented in class. This would fit well with our media relations theme. What do you think?

  10. ben'tale 04/04/2008 at 12:47 pm #

    hi Richard,
    As I’m learning many things from the class as well as ur blogs, this online magazine also another project which I admire you.
    i love the idea of sharing, build up the collaboration, give us a place for publish our thought and together create knowledge base society which help the young PR practitioners…
    thank you

  11. Launching Behind the Spin online

    Last week I launched the new website for public relations magazine Behind the Spin

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: