What do you do if you unwittingly mislead the press based on the information you’ve been given?
If you’re senior government communicator Mike Granatt, you resign.
The moral dimension of political PR has never been better dissected than in Spin Cycle by Howard Kurtz, a book about Bill Clinton’s White House propaganda machine. His spokesperson Mike McCurry managed to retain his reputation for honesty and openness in the face of daily inquisition by the media. At times he only achieved this by avoiding asking direct questions of his boss.