In conventional learning, the teacher always knows more than the students. So the one imparts knowledge to the other, before assessing their understanding.
With social media, this can’t be the case. For one thing, the teacher is probably a digital immigrant; the learner will usually be a digital native. For another thing, no one has much more experience than anyone else and the academics and thinkers haven’t had time to overcomplicate (bad) or simplify (good) the field.
So we don’t teach conventionally in this area; we learn by doing.
Kevin Dugan’s Valentine’s Day plea for passion in social media still resonates, a day late.