Copied from a CIPR regional newsletter. This event should be of interest to some PR students and all of those on my ‘PR and new media’ module.
20 February – James Graham Building, Headingley Campus, Leeds Metropolitan University
What does PR mean in the internet age? Now that information is more likely to be delivered via a monitor than through print it is time to explore new creative options. The ground has shifted so rapidly that firms continue to deliver press releases that no longer work to a media world that no longer exists.
What do firms need to know to be able to move with the times rather than be left behind by the new media wave?
David Parkin, founder of The BusinessDesk.com and formerly business editor of the Yorkshire Post will explain the way forward in reporting business news and why he decided to leave print media in favour of the internet.
David is a high profile figure in the business community and has held senior roles on newspapers in London, Cardiff and the Midlands. He has secured many exclusive interviews with major business figures including Sir Ken Morrison, Lord Hanson and Arnold Schwarzenegger.
This seminar will take place on 20 February at James Graham Building, Leeds Metropolitan University 6 – 8pm. The event is free to attend to register your place please call Nicky Wake, Don’t Panic Projects on 01706 828855 or email firstname.lastname@example.org