Copied from a CIPR regional newsletter. This event should be of interest to some PR students and all of those on my ‘PR and new media’ module.
Print is Dead – Long Live New Media
20 February – James Graham Building, Headingley Campus, Leeds Metropolitan University
What does PR mean in the internet age? Now that information is more likely to be delivered via a monitor than through print it is time to explore new creative options. The ground has shifted so rapidly that firms continue to deliver press releases that no longer work to a media world that no longer exists.
What do firms need to know to be able to move with the times rather than be left behind by the new media wave?
David Parkin, founder of The BusinessDesk.com and formerly business editor of the Yorkshire Post will explain the way forward in reporting business news and why he decided to leave print media in favour of the internet.
David is a high profile figure in the business community and has held senior roles on newspapers in London, Cardiff and the Midlands. He has secured many exclusive interviews with major business figures including Sir Ken Morrison, Lord Hanson and Arnold Schwarzenegger.
This seminar will take place on 20 February at James Graham Building, Leeds Metropolitan University 6 – 8pm. The event is free to attend to register your place please call Nicky Wake, Don’t Panic Projects on 01706 828855 or email nicky@dontpanicprojects.com
PR Studies 
Hi Richard,
Thank you for your information.
Hi Richard,
Thank you for posting this food for thought. 🙂 This article presents an interesting point of view, yet I find it slightly technologically deterministic. I think that the print media will augment on the market, instead of perishing. The news and magazines will find its niche, and continue to be around for at least 30 years. It will indeed step down from the mainstream, but not disappear completely.
You are right, that the way PR functions is changing and shifting more towards the digitalized social media. The struggle for adaption is about to get more intense as the time progresses. I consider this situation an opportunity to create something truly extraordinary in the society – a new system.
And the best thing about it is that we, the new generation of the ‘digital natives’ get to shape this process too.
To clarify, Jan, this is not my argument and these are not my words.
I was simply cross-posting the publicity for an event we’re holding at this university next week.
I’ll let you know what the speaker (a former business editor on a newspaper) has to say once I’ve heard him.
I wish I could attend in person, but that is unfortunately impossible. I will be looking forward to see what the speaker had to say. 🙂