This coming week, I’m briefing some students on their blogging assignment – the first time I’ve made blogging a compulsory part of the curriculum. I have mixed feelings about this, but the strong upside is that we’re in good company. Others (students, their teachers) have gone down this route, so we can benefit from shared experiences and collective wisdom – and I can save time by pointing to Karen Russell’s Tips for promoting PR student blogs.
Just remember, promotion isn’t your starting point. As Karen says, this comes after you’ve created a blog and begun posting some original content to it.