It’s fun to scoff (Scouting for spin doctors: Now you can even get a badge in PR is how it’s subbed in the Telegraph print edition).
Those hoping to earn the new public relations badge, which will be available for explorer scouts aged 14 to 18, must give a talk to another organisation about scouting and secure media coverage for a scouting event.
Quite sensible and reasonably challenging. School leavers arrive at university with no prior knowledge of public relations, which sometimes leads to disappointment with the course. I look forward to welcoming some scouts with some ready-made items for their portfolios and a desire to learn more about public relations.
I was no scout (I viewed the uniforms as too militaristic), but as a teenager I was interviewed on local television talking about my time working with special needs children through Community Service Volunteers. Can I have my badge back please?