London is the global home of PR – Edelman

14 Dec

It’s fascinating to read an outsider (admittedly, though, one with an inside track) writing about another country.

In reflecting on 40 years in London, Richard Edelman has summarised the state of the nation well. (He’s right about a slight shift in the transatlantic relationship, but he’s wrong to assume that this makes Gordon Brown a pro-European as this week’s news has shown.) Edelman writes:

London has become the home of global public relations. As the most open capital market, with proximity to centers of new wealth, multinational work force and tradition of creative excellence, it has a size of PR industry far disproportionate to its economic rank and the number of global company headquarters. The Olympic Games in 2012 will further solidify its position. It will be interesting to observe the upcoming clash of ideology between those who believe that the country’s destiny is as capital of the world versus those who give priority to preservation of a national identity, centered around the economic debate of free market versus fair society.

2 Responses to “London is the global home of PR – Edelman”

  1. Michael Allison 14/12/2007 at 6:22 pm #

    I forget where I heard this, but when someone mentioned that he or she had done PR in London, “You’ve learned from the best, then” was the reply.

  2. Paddy 15/12/2007 at 5:10 pm #

    I’ve worked in London (Freuds), it was the best experience of my life. Can anywhere else in UK or Europe compare?
    I don’t think so.

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