My Facebook ‘friends’ number 149 this morning. The PR blogs linked to on the right stand at 153. What was it that Malcolm Gladwell had to say about the magic number in The Tipping Point?
Humans socialise in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement… If you plug in the neocortex ratio for Homo sapiens, you get a group estimate of 147.8 – or roughly 150. The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us.
Most digital natives can use Facebook to greatly exceed the magic number, but for digital immigrants like me, this is pushing it. How many are on your Christmas card list?