Why geography matters

For all the hype over the global village and the ability of technology to shrink distance, consider this. According to a news report in PR Week (7 September 2007):

London has emerged as the Facebook capital of the world, with more active members than any other city, having overtaken Toronto last month.

We’ve been talking about ‘telecommuting’ for decades yet the world’s population is becoming ever more urbanised. As gregarious animals, it seems we just can’t resist gathering together (even virtually). Another triumph for anthropology and defeat for technology determinism (see below).