Food is nutritional, fashionable, cultural and political. It’s also big business.
Now that issue 16 of Behind the Spin (the environmental issue) has been published, we’re looking for ideas for issue 17 of the public relations magazine for students and young practitioners. You could write about:
- Campaigns (eg Jamie Oliver and school dinners)
- Organisations (eg The Soil Association, Fairtrade)
- Issues (eg obesity)
- Small producers or big retailers
- Celebrity chefs
- Restaurant openings
- Polemics (eg Fast Food Nation, Supersize Me)
That’s without mentioning drink. But what are your ideas? Brief proposals are welcome now (copy deadline will be in August). Please send your ideas to John Hitchins or to me.
PR Studies 
Could you please provide a list of all the issues covered.
The primary theme for the next issue of Behind the Spin is PR aspects of food and drink.
We also welcome other ideas, but at this stage are most likely to commission articles that address this main theme.
Someone could write about the use of food to sell other products – like the Skoda Fabia cake advert…
No one ever said it before: cake sells… cake convinces. So would you like to write an article, Serena? Food is the new sex (now that has been said before).
Not sure if I’ll be able to devote the time needed to write a proper piece. I’m currently spending most of my time jobhunting (the funding for my current role runs out in five weeks).
Possible article targets served
as food for thought:
Are China’s New Food Safety
Rules Deadly Convincing?
The Canine Cuisine
Media Makeover Revolution
Oil Companies Learn To Sell
Fuel By The Bushel Not The Barrel
Oil Barons Learn To Sell Food
To Hungry Energy Consumers
Food Allergy Cures Hard To
Believe On An Empty Stomach
Why Distributors Of Bottled Water
Are Going Thirsty In The Media
How The Other American
Idol Ate His Way To Fame
Marketing TV Dinners: From Dummies To Debutants
What Large Celebrities Eat
That Makes Them Sell Lovable
Harmful Food Issues Kept
Silent By Green Grocers
How Food Helps You Become
The Next President Of
The United States
Could Americans Elect A Fat President?