The devil is in the detail

28 Mar

Spot the difference:

  • XYZ Corporation were loyal to our customers
  • XYZ Corporation we’re loyal to our customers

One small apostrophe for man or woman, one giant reversal of meaning. That’s why punctuation isn’t pointless, as Lynne Truss has so lucratively explained.

One Response to “The devil is in the detail”

  1. Lucy Thornhill 29/03/2007 at 6:26 pm #

    Richard, it still doesn’t read right! Surely : XYZ Corporation; we’re loyal to our customers. Reads better?
    Check out

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