Bare-faced cheek

19 Mar

It’s so crass it must be clever. This YouTube video is there to create buzz around a new book, Punk Marketing.

The book contains a manifesto to reform marketing. As with most attempts to haul big-bucks marketing into the twenty-first century, the prescription sounds remarkably close to my understanding of public relations.

Perhaps it’s not so surprising. One of the co-authors, Richard Laermer, is a New York PR consultant, author of Full Frontal PR and co-founder of the Bad Pitch Blog. The other, Mark Simmons, is a British marketing consultant based in California. (He’s also my brother-in-law.)

3 Responses to “Bare-faced cheek”

  1. samantha wilcox 20/03/2007 at 10:33 am #

    Definitely a unique way to get your point across! When’s the male version coming out?!

  2. Scott 20/03/2007 at 12:35 pm #

    Unique, yes. So, um, what did she say again?

  3. MeShaL 23/03/2007 at 1:22 pm #

    its perfect way to attract the audiance, but dont you think she is targeting MALES rather than the everybody?

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