It’s so crass it must be clever. This YouTube video is there to create buzz around a new book, Punk Marketing.
The book contains a manifesto to reform marketing. As with most attempts to haul big-bucks marketing into the twenty-first century, the prescription sounds remarkably close to my understanding of public relations.
Perhaps it’s not so surprising. One of the co-authors, Richard Laermer, is a New York PR consultant, author of Full Frontal PR and co-founder of the Bad Pitch Blog. The other, Mark Simmons, is a British marketing consultant based in California. (He’s also my brother-in-law.)
Definitely a unique way to get your point across! When’s the male version coming out?!
Unique, yes. So, um, what did she say again?
its perfect way to attract the audiance, but dont you think she is targeting MALES rather than the everybody?