Richard Edelman notes that PR is gaining ground in the marketing mix, an argument reviewed and challenged by Marcel Goldstein. (Both write in follow-up to Alan Gottesman’s article From Boom to Bust and Back Again in AdWeek.)
Here’s what it looks like from my observation turret close to the front line between students and careers in PR… I’m hearing some good news from individuals in terms of graduate recruitment, and I’m learning of more and more placement and graduate career opportunities (I’ve just added several more to my wiki page.)
My own journey through the boom and bust era Gottesman is describing was not an obvious one. I left a growing PR consultancy in 1993 to go freelance (he has the long boom for PR consutlancy work starting in 1994). I then largely exited technology consultancy by 1998 for work in training and education, thus depriving myself of two more boom years. Of course, I was then in a better position to survive the downturn, but what do business schools teach about risks and rewards?