I’m used to telling school leavers about public relations. But primary school children – that’s a new communications challenge for me. Instead, we looked at their first impressions of the university and I asked them to mock up a newsletter about their school.
Their impression of me? Posh – and crazy. The message about public relations: it’s involved in impressions management.
PR Studies 
Wow Richard – propaganda at the under 12s… are you sure that’s allowed?
Precisely why I didn’t mention public relations.
‘Impressions management’…I think the kids could be onto something!