‘Why do they always hate us?’
‘It’s not you. They hate everyone.’
This is an abbreviated version of a conversation about the media I must have had with every client and boss in my time in public relations practice.
Any purveyor of ‘good news’ faces similar frustration when banging their head against the wall of media indifference. Is it any easier for charities? It’s even harder according to this report in a supplement on charities with The Guardian today.