The CIPR is calling for opinion pieces from student members on the following topic:
What do you think the most important issue(s) is/are affecting the PR industry at the moment?
The piece can be up to 2500 words. Deadline for entries is Friday 30th March and will be judged by senior CIPR staff. Entries should be sent to the Education and Student Liaison Officer Vicky King at firstname.lastname@example.org. There’s a prize of £250 for the winning submission (that’s 10p per word…).
Our students can also use this as an example of opinion or feature writing for their portfolios (submission date 25 April) so there’s value in writing the piece even if you don’t win.
It’s not my job to write it for you, though I’d be happy to have a chat (or email conversation) with anyone thinking about it. To get you going, how about these for just some of the issues affecting the industry:
- Why does public relations have a poor reputation?
- Is ‘public relations’ the right name for the industry?
- What role does the UK have in the global development of PR?
- Is public relations a profession?
- Do we need a stronger professional body (ie should the PRCA merge back into the CIPR)?
- Is PR a broader discipline than marketing?
- Are you ashamed of ‘PR as publicity’?
- How is social media affecting PR practice?
- Are there too many women in PR? Too few people from minority groups?
- Can public relations ever be practised for the public good?
- Can PR help solve global warming?
- Is PR too powerful?