Young PR profile

16 Feb

It was good to see Paull (he’s written generously about his time with me in Yorkshire). It’s helped me to form a view of the attitudes and aspirations of an ambitious young PR practitioner. I think the following describes Paull adequately – but it’s really an amalgam based on my experience of hiring and educating people over the last 20 years (I also have Sarah in mind, among others). Take it as a draft template for success in public relations:

  • Openness: Are you open to new people, cultures and, above all, ideas? Can you speak equally and honestly to people regardless of their gender, race, age, wealth or status?
  • Fearlessness: By all means be respectful of older people, but are you thinking ‘I could do better?’
  • Inquisitiveness: Are you constantly seeking new ideas? Can these come from the classics, popular culture, film, literature, social media, conversations and academic texts?
  • Ambition: Do you have a picture of where you want to be, but the adaptability to update this?
  • Flexibility: Do you have a firm view of your personal values, but the subtlety to realise that few issues are ‘black and white’?
  • Communication: Do you have a passion for words, and are you as accomplished at writing as speaking, in print and online?

5 Responses to “Young PR profile”

  1. Stuart Bruce 17/02/2007 at 8:43 am #

    You start your post by saying that Paull has “written generously” and I’d actually add Generosity. Other than that your list is pretty similar to what I would say. However, I also always want to see what people have given back. Experience as a volunteer says a lot about a person’s character. It doesn’t matter what – student union, charity, pressure group, political party, community association. It shows an awareness of the world and social responsibility – both essential attributes.

  2. Kevin Davis 17/02/2007 at 6:57 pm #

    Great list of qualities… though I think they should be on the aspirational list for all college grads as they trench forward on their career paths.

  3. Sam Wilcox 18/02/2007 at 11:24 am #

    It’s reflecting other peoples views but this is a great compilation of attributes needed to be in the PR business!

  4. Lucy Thornhill 23/02/2007 at 8:34 pm #

    Or indeed, I think it is the ideal template to succeed in any business, and in life as a whole.

  5. Richard Bailey 24/02/2007 at 9:56 am #

    Good point, Lucy. Public relations is connected to all other aspects of life (commercial, personal, communications etc).
    And welcome to your own blog: it uses PR, but isn’t about PR. How refreshing!

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