Do you remember what you thought when you heard that Britain had simultaneously recorded the highest ever numbers in employment alongside rising unemployment?
It’s the sort of challenge that makes my head hurt (I’m interested in economic history, but am not good with numbers).
Well, I face a similar bombardment of conflicting evidence most days of my working life. Every time I hear from a PR employer (tonight it was the deputy creative director of Freud Communications, a graduate from our course), I’m told that there’s a severe shortage of PR talent. Yet some students assure me they’ve gone through the Yellow Pages but can’t find a single work experience placement opportunity.
I hear of opportunities from time to time, but don’t know how effective noticeboards are. So I’ve started a page on my wiki to list job or placement opportunities. Of course, this opens them out beyond Leeds Met students. Good.
Here’s another paradox. There are more opportunities than ever before. But competition’s becoming even fiercer. Explain that.