A generation ago, things were so much simpler. During the Cold War, students were quick to identify themselves along the old left-right political axis. Today, this means little to my students. But what about religion? Nationalism? Environmentalism?
So we need some new axes on which to map our identities and affiliations (see sketch, please click for enlarged view). This is my attempt to represent a range of choices we face in the personal and public realm. It’s not complete, of course: where does animal rights activism fit in? And some will object to me placing environmentalism in opposition to consumerism: doesn’t green consumerism suggest we can have it all?
PR Studies 
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