…Long Live Advertising! So reads the title of a recent book by Tom Himpe.
It’s mentioned in a good feature on viral, buzz, stealth and guerilla marketing techniques in The Guardian’s G2 section today.
Whenever marketing and advertising’s reinvented, have you noticed how frequently it ends up looking like a version of public relations?
PR Studies 
Except that PRs, mindful of building a long term relationship rather than a one-off buy, don’t routinely get involved in clear lies like the footy stunt mentioned in the article. The experience of Sony, at the end, illustrates a very practical reason why not. We don’t like people who lie to us.