Welcome to the dark side

22 Jan

There’s a fresh look at the old ‘poacher turned gamekeeper’ arguments in an Inside marketing & PR supplement with today’s Media Guardian (the supplement’s not online).

Gidon Freeman (a former editor of PR Week and now a PR consultant) makes a telling distinction between the roles of PR and journalist:

Journalists are focused on meeting short-term deadlines, while PRs have more of a long-term strategic role. It’s a very different kind of challenge.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: