Welcome to the dark side

22 Jan

There’s a fresh look at the old ‘poacher turned gamekeeper’ arguments in an Inside marketing & PR supplement with today’s Media Guardian (the supplement’s not online).

Gidon Freeman (a former editor of PR Week and now a PR consultant) makes a telling distinction between the roles of PR and journalist:

Journalists are focused on meeting short-term deadlines, while PRs have more of a long-term strategic role. It’s a very different kind of challenge.

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