An academic study confirms the value of gut instinct (reminiscent of Malcolm Gladwell’s Blink), reports the BBC.
Meanwhile, there’s further reassurance for the unsystematic in a new book, A Perfect Mess, (reviewed in The Economist print edition) that argues that an untidy desk can be the sign of a creative mind.
There’s always a danger that higher education prioritises reason over emotion – it’s a danger, because ‘real life’ isn’t like this.
PR Studies 
Glad to hear about the whole ‘untidy desk’ thing… colleagues, are you reading this!
Thank goodness. Further confirmation that I have a creative mind. Thanks Richard
Should PRs just doit?
Richard Bailey highlights the value of intuition with a reference to Malcolm Gladwells Blink which is a great read. The book isnt advocating acting without thinking as it shows knowledge and experience underpin the ability to make an…